End-to-end encryption, dynamic cryptograms and EMV are all options being considered to protect payment transaction data in the U.S. The goal is to prevent data breaches, such as the one with Heartland Payment Systems in 2008, and make it easier for merchants and processors to secure the information.
It’s estimated that tens of million of payment card numbers were compromised when hackers planted malicious software in Heartland’s system. Processors and merchants are supposed to comply with the Payment Card Industry Data Security Standard, a specification that many say is confusing, onerous and doesn’t do enough to protect payment card information.
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